Some of the enhancements made over the last week to the G+ platform lead me to believe that they will be launching business and branding pages this week. If not this week I gather very soon.
In the last week the G+ has introduced What’s Hot, Ripples and a basic moderation tool for G+ hangouts. I have also heard rumors of phone integration or having the ability to invite someone to a hangout by calling them. All of these features seem to a ramp up to the release of the business pages.
The social world that connects a dealership to its clients and consumers is about to get a new neighbor. As I said in my last blog, google will be integrating every aspect of the their product line into G+ over time. It is my opinion that moving forward all of the cross-product integration will prove to be a tremendous benefit to this new and emerging platform.
Android devices now have an estimated 50% marketshare worldwide, it will not be long until the G+ app is part of the each every Android smartphone activation. I would not doubt that in the future when activating a Android device that you are asked to log in to your G+ rather than your gmail like it is now. Long term google envisions Google+ to simply be Google. They have the resources and the ability to wait for the Facebook Faithful to eventually relent and come on over. When they do, your dealership should not want to be following suit. You are going to want to already set up shop and effectively.
My questions are, if Google Plus for business does come this week, is your dealership ready for it?
- Are you currently active on G+for personal use enough to understand its strengths and weaknesses?
- Do you have an action plan ready to roll out?
- Are you going to wait and see how well the business pages ” take ” before dedicating, time, energy and bandwidth to setting up, monitoring, reacting to this new social space?
These things amongst others are what you should be considering if your dealership to get on the G+ train before it leaves the station. It is not the Acela Express, more of a steam engine and it may take little bit to get up to speed. That said, once it does, you are going to want to be on board because like Doc Emmet Brown and his train in Back to Future III that badboy is going to the FUTURE!
It was a busy week on G+ in terms of updates. Earlier in the week the released to a limited number of high volume hangout users a much needed moderation tool. With this tool, the Hangout host can ” red box ” or block a hangout participant. This will prevent the blocked user from rejoining subsequent hangouts created by the same host. It is a nice tool to keep out any number of trolling G+ users that seem to enjoy disrupting hangouts.
That wasn’t the only update. The G+ team was on fire this week. Other added features include, Ripples which are a graphical representation of how posts are shared and reshared, What’s Hot which is a trending post mechanism.
Yesterday was a busy day and people were testing the Ripples. To check a posts Ripples you can take this url https://plus.google.com/ripples/details?activityid= and amend a specific post id to it and it will show you graph like this;
For high profile G+ users that have a ton of shares and reshares this is nice little tool to see the sprawl of their influence. I don’t know how beneficial it really it but neat interface nonetheless.
What’s Hot is also a meter of some capacity that is a stream representation of what is currently popular in terms of posts. Under the Streams menu on the left there was What’s how where you can see the public posts that are currently Hot. Also i noticed that last night a What’s hot was integrated right into my stream when I had it set to all Circles.
These two items seem to benefit those who have been on G+ and understand it and are active engagers and therefore have a some G+ swagger and as a result have great chance of bigger Ripples and have posts appear in What’s Hot.
Where G+ and hangouts are heading is truly exciting. As a collaborative tool, Hangouts are groundbreaking, fresh and have significant benefit and appeal. Having the features they added this week are only enhancing their effectiveness further. I only hope that the Facebook Faithful start to give the G+ platform a chance. In the last 3 weeks I have been able to get about 20 friends to check out G+. Some have liked it others not so much. Only time will tell but one thing is sure. Google is being very hands on and proactive and for the most part listening to the community which is nice to see.
Can’t wait to see what awaits next week. Business and branding pages sure would be nice! This covers my Google Plus Week In Review Updates entry.