What’s is the worst part of television?
Commercials. That is why products like Tivo, DVR and more recently The Dishs’ Hopper have become so popular. They have allow viewers to watch the content that they want and skip the content they don’t want. With commercials taking up the bulk of the room on the chopping block.
Think of how you interact on social media.
Are YOU a commercial? Are your interactions on social media widely about you, your business or your agenda?
Are you a one way street of dialogue with little to no interest about your followers reasons for following you, you’re just glad they are?
Whether you are a person, a personal brand or business you must be more than a commercial. If people are interested in you enough to follow you, do right by them and be human, be more than a commercial. I have a number of circles on Google+ that when I visit them, it like I am stuck in one big commercial. I am not interested in (nor the type of person call people out) and I won’t here but I feel that if your are only using social connectivity as a professional networking channel for your own agenda more than 90% of the time, you may be doing it wrong.
Look at your interactions, posts and content. How much of the blend is serving your agenda? How much gives your followers even marginal insight behind who you are and what makes you tick.
People connect with people. They buy from businesses. When you cross-platform promote yourself or your business and only that, you become one big commercial that is on every channel and chances are the lions share of your followers are or already have tuned you out. Just like when a commercial comes on the television.