Google + Posts in Adwords

I have been a long time advocate for all things Google+. The good, the bad and everything in between. I firmly believe that businesses and brands still don’t see the value of the social construct component of Google+.

If you look on the web, on tv commercials, and traditional mediums you rarely see the G+ Logo at the end of the spot. Why?

Brands and Businesses have had decided which basket(s) to lay their eggs ( pun intended for the Easter weekend) and they have been told OR have decided that Facebook, Twitter, Instagram and Pinterest are the better baskets when compared to Google+.

Well this week I think a number of brands and businesses who have a heavy hand in their Google Adwords strategy may have some regrets regarding ignoring Google+. On April 16th Google’s Adwords Blog announced that Google +Post ads are now available to all advertisers.  Previously they were only available to a limited number of partner advertisers as Google was testing the services out.

Why is it important that brands and small businesses spend some time and resources building their presence on Google+ you ask?

If you want to take advantage of the new +Posts in adwords, your brand/business page must have a minimum of 1000 circlers or followers.  On top of that the page must also post content that is relevant to the audience and you have opted in to shared endorsements for Google+ Pages.

Here is a great post from Martin Shervington from plusyourbusiness.com with full details on how to set up and take advantage of the the new +Post feature in adwords and Google+. Check it out for complete details.

Plusyourbusiness.com is a tremendous resource for all brands and small businesses to learn how to get the most out of the social spine of all of Google’s service with up to date information about updates and releases.

I would also, like to mention that Martin is a personal friend of mine that I known since some of the earliest days hanging out on Google+. That said, it shouldn’t sway you from checking out PlusyourBusiness! 😉

Google Plus Profile and Page Update

So Google is rolling out new Google Plus Profile and Page Update today. I just logged in and mine had been updated. Initial read tells me that there are some benefits to this new layout and probably a few things that people won’t like.

First off, the new Cover Photo ( if you upgrade to it) is HUGE. Like HUGE with a capital U hUge( bonus points if you know this movie reference!) On my 13″ MacBook Air my new cover photos takes up everything above the fold.

See what I mean? HUGE.

Beyond that for possible negatives, there seems to be some white space that is reminiscent of the April 11th 2012 Layout change where the hashtag #whitespace trended on Google+ for some 20+ hours.

Now for a few positives of this new Google Plus Profile and Page Update,

They added some new tabs to the the profiles that feature the +1’s you have given. This feature was here initially at launch as a default but most regular users seemed hide through settings. I know I did. With this update it is back .

They also added a dedicated the tab for reviews. Previously reviews written by a Google+ user were shown on their about me page near the bottom. Not it is prominently displayed on a Ribbon that also features About/Posts/Photos/Youtube, etc…

Also your name and features ribbon detaches and locks to the top as visitors scroll down your page. Nice little feature. I was bummed that they didn’t implement my beloved click the black bar to return to the top like you can with the primary black and grey bar at the top of Google+. A solid user interface that to this day I am still shocked that Yahoo and Facebook haven’t sniped.

Update 1:00PM Click the name or photo and you will return to the top of the stream.

The Gear wheel is where you can manipulate the items that show up in the ribbon and who sees what on your profile page.

The new About page has a very Google Now look and feel to it and I anticipate this to tie in to future enhancements to the look and feel of the entire Google ecosystem including Google Now.

If you don’t have the update yet, don’t worry. Google will be rolling it out to everyone throughout the day. Sarah McKinley the Googler who announced the change around 10:00am EST on her Google Plus profile https://plus.google.com/u/0/108713714482790711568/posts/JCvsy7x7iQs covers more the details than what I have covered here.

As always, Onward and Upward!