Commercials. That is why products like Tivo, DVR and more recently The Dishs’ Hopper have become so popular. They have allow viewers to watch the content that they want and skip the content they don’t want. With commercials taking up the bulk of the room on the chopping block.
Think of how you interact on social media.
Are YOU a commercial? Are your interactions on social media widely about you, your business or your agenda?
Are you a one way street of dialogue with little to no interest about your followers reasons for following you, you’re just glad they are?
Whether you are a person, a personal brand or business you must be more than a commercial. If people are interested in you enough to follow you, do right by them and be human, be more than a commercial. I have a number of circles on Google+ that when I visit them, it like I am stuck in one big commercial. I am not interested in (nor the type of person call people out) and I won’t here but I feel that if your are only using social connectivity as a professional networking channel for your own agenda more than 90% of the time, you may be doing it wrong.
Look at your interactions, posts and content. How much of the blend is serving your agenda? How much gives your followers even marginal insight behind who you are and what makes you tick.
People connect with people. They buy from businesses. When you cross-platform promote yourself or your business and only that, you become one big commercial that is on every channel and chances are the lions share of your followers are or already have tuned you out. Just like when a commercial comes on the television.
April is here. April Fools’ day is behind us, March is behind us. April. Baseball, Spring, Snow melting…. a new month with new opportunities.
Are you going to make the most of them?
With each new month there is the opportunity to start off on the right foot. So many times we are so busy wrapping up deliveries and business from the previous month that we get a soft start out of the gate.
While insuring that business from last month is in order, delivered and clients are satisfied, you must look forward and not back. Setting goals is something I wrote about in the past. Everyone in business whether it is for yourself or your employer must have goals.
Goals are about looking forward. Making each minute, each email, each phone call count. I went and saw Bad Religion at the House of Blues Boston last week, it was awesome! It also rekindled my love for the band. Greg Graffin from Bad Religion is an epic lyric songwriter. When I first started to listening to Bad Religion, I literally would sit with a dictionary and thesaurus just to better understand what he was saying. One lyric from Do What You Want that I tweeted late last week really resonated with me, ” Idleness and dissipation breed apathy. ” If you need to, grab a dictionary, have a look and think about it.
Idleness and dissipation breed apathy… Think about it. Set goals, find ways to make the most of your time. Not just in career but in life.
In business you can start this new month by sitting on your hands waiting for the ” new ” business or opportunities to come your way or…. you can get up and get out there and find the business. Proactive instead of reactive. Prospect. Be positive. Smile. Build relationships. Be a brand ambassador, whether the brand is you or the company you work for!